Renée Rouleau on taking on retail partners after 27 years in business

Renée Rouleau on taking on retail partners af...

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L’Oréal's product placement strategy for "The Devil Wears Prada 2" with exec Laura Branik

L’Oréal Paris is betting on “The Devil Wears Prada 2” through an official partnership that spans TV ads, OOH advertising, social campaigns, consumer eventing and product placement in the film. L’Oréal officially announced the partnership in March through a commercial that debuted ...  Show more

Can a diffusion beauty line work? Indie Lee hopes to prove it can

Indie Lee launched her namesake beauty brand — a pioneer of the "clean" beauty movement — in 2010. Now owned by parent company American Exchange, the brand is embarking on a new chapter: a diffusion line, Indie Lee Botanicals, which launched at Whole Foods in February. The range ...  Show more

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