Brand Awareness vs Affinity – Which Drives Br...

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into a sweeping meta- ...  Show more

This week, we're sharing one of our top episodes from the archive. Enjoy, and we'll be back wiht new content next week!Only half of marketers believe they understand marketing effectiveness principles according to WARC. Even worse, many US marketers lag their global peers in appl ...  Show more

Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into thei ...  Show more

What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.

Background: 

Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ...

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.Welcome to The Game w/Al ...  Show more

⭐️ Start your passion project with Hostinger here: ⁠⁠ https://www.hostinger.com/girlsinmarketing⁠⁠  ⭐️

In the age of social media influencers and digital networking, the concept of personal branding has ...