Brand Awareness vs Affinity – Which Drives Br...

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into what offsite tr ...  Show more

Between 60% and 75% of buy-side marketers say their core measurement approach falls short. And no one's measurement fully covers every paid channel.This week, Elena, Angela and Chief Analytics Officer Matt Hultgren dig into zombie statistics: numbers that get debunked but keep ge ...  Show more

Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their f ...  Show more

Felix, Mihir and Jill Avery consider the merits of personal branding and how to think about the value of a brand. Why do people want to consider their personal brand? And, why do we still struggle to understand the value of brands given all the data we swim in? Hosted on Acast. S ...  Show more

In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand ...