Super Bowl ads and Stanley cups

On today’s episode, cohosts Yasmin Gagne and Josh Christensen talk to Fast Company contributor Clint Rainey about a high school dropout who became a a consumer packaged goods (CPG) marketing disrupter. Then Yaz talks to TikTok Shop’s head of strategic initiatives, Patrick Nommens ...  Show more

In this special custom episode presented by Lenovo, Chief Technology Officer Dr. Tolga Kurtoglu joins host Julianne Pepitone to take human-AI collaboration past the buzzword stage. Real collaboration means re-architecting workflows around what each side does well, then building t ...  Show more

The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that doesn’t even include production costs. So how do brand managers know if they’re ...  Show more

Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes ...  Show more

A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separates the memorable ads from the forgettable ones?

Elena, Angela, and Rob explore what makes Super Bowl ads effective, fr ...  Show more

Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offe ...  Show more