B2B content marketing secrets

AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams and how her CPG training shapes the fix. She explains treating brand marketing as full P&L ownership, not logo m ...  Show more

AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She unpacks how account scoring models miss buying signals, why intent data needs human judgment layered on top, ...  Show more

In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing.  

For more on BuddyRest and show notes: https://www.shopify.com/buddyrest-content-mar ...

Need to build a content marketing strategy? Wondering how to develop content that grows your business? To learn what content marketing is and how to create a content marketing strategy that works, I interview Joe Pulizzi. Sponsor: View demo at keap.com/sme | Guest: Joe Pulizzi | ...  Show more

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Show more

Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? To learn a proven framework to attract your ideal audience, I interview Brian Piper.

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