#12.1 Clash Theorie vs. Praxis: Braucht Influencer Marketing Strukturen oder ist Anarchie der richtige Ansatz? (Teil 1)

#12.1 Clash Theorie vs. Praxis: Braucht Influ...

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#12.2 Clash Theorie vs. Praxis: Braucht Influencer Marketing Strukturen oder ist Anarchie der richtige Ansatz? (Teil 2)

In Teil 2 diskutieren wir mit Content Creator & Influencer, Anais Decasper, und Social Media Entertainer, Zeki Bulgurcu, sowie Experte für digitales Marketing an der Universität Basel, Prof. Dr. Andreas U. Lanz, darüber, was Influencer verdienen, beleuchten Risiken und messen den ...  Show more

 . 32min 52sec
#11 Swiss Insurance Monitor 2023 - Was wollen Herr und Frau Schweizer wirklich?

Der Swiss Insurance Monitor ist eine repräsentative Versicherungsstudie mit kontinuierlichem Customer Journey Tracking und der Analyse von Fokusthemen rund um den Konsumenten. Diese wurde in 2023 zum dritten Mal erhoben. In dieser Podcastfolge erläutert David Finken, Studienleite ...  Show more

 . 24min 42sec

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