Pepsi: Doing Good Business | Special Markets ...

Industrialist Henry Ford looks for a new way to supply his factories with rubber without having to pay the prices dictated by the global market. But his decision to build a rubber plantation deep in the Amazon Rainforest comes with a great many complications.Want to listen to the ...  Show more

In the 19th Century, Samuel Cunard wins a contract to deliver mail from Britain to North America by steamship - a new technology that will make transatlantic travel faster than ever before. His company goes on to become the Cunard Line. It will carry millions of immigrants to the ...  Show more

With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens th ...  Show more

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once agai ...  Show more

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is th ...  Show more

The cola cops are coming. Pepsi, an upstart Coca-Cola imitator, grabs its rival’s attention by serving up its own beverage to unsuspecting soda fountain customers. Coca-Cola moves fast -- but it’s not enough to stop Charles Guth, Pepsi-Cola’s new owner and the head of Loft Candy. ...  Show more