Do you have unethical amnesia?

In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their methods shocked people. Today on Nudge, I reveal how these two marketers use psychologica ...  Show more

In 2007, two Harvard researchers added a splash of balsamic vinegar to beer. When drinkers knew the beer contained vinegar, they hated it. But when the researchers told them “this is our MIT brew," the majority loved it. The study reveals the secrets behind marketing. On today’s ...  Show more

Social media giants mishandle data, banks mis-sell PPI insurance, engineers arrange for cars to cheat emissions tests. Why do companies sometimes do bad things? Evan Davis and guests discuss whether it's by accident or deliberate. Coverage of business wrongdoing often focuses on ...  Show more

Sarah Federman, assistant professor at the University of Baltimore, studies how companies handle their historical misdeeds and what that means for employees and customers. From insurance firms that backed slave owners to railroad companies that transported victims of the Holocaus ...  Show more

How exposing the truth at work can cost you your career. Theo Leggett speaks to whistleblowers Ian Foxley and Bianca Goodson, both of whom found it impossible to get a new job after exposing wrongdoing at their respective employers. Psychotherapist David Morgan describes the emot ...  Show more

Bad behaviour and big mistakes can destroy careers and even entire businesses if they're not addressed quickly, so why do some companies and their leaders try to downplay or even deny them?Evan Davis and guests discuss the culture of defensiveness and denial that exists in some o ...  Show more