The Delicate Art Of Balancing Marketing Autom...

Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech software. Her team canceled a competitive intelligence subscription after building roughly 85 AI agents to gath ...  Show more

Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend directly into cost of goods sold. She breaks down the buy-versus-build decision for AI agents, explains why New ...  Show more

Creating a marketing automation tool that combines the data infrastructure and messaging layers established Klaviyo’s technology differentiation and paved its path for early success in email marketing automation. In this episode of the Tech Disruptors podcast, Klaviyo’s cofounder ...  Show more

With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ...  Show more

When Ross Martin and Kern Schireson blended their companies in 2020 to form Known, they knew they wanted to throw out the old rule book about how to succeed in marketing. Now, they’re scaling fast and producing jaw-dropping results for clients. They join host Jeff Berman to revea ...  Show more

Host John Golden sits down with Brandon White, CEO of Third Brain, to discuss the evolving role of technology in entrepreneurship. From clean data to scalable automation, discover actionable strategies to grow your business, reduce inefficiencies, and differentiate yourself in to ...  Show more