The Macro-Change Affecting Consumer Behavior

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ...  Show more

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ...  Show more

Read more > Listen to the podcast (duration: 29:22) > Consumer behaviors have changed over the past 18 months, but which ones will stick? Three experts explain how forward-thinking companies anticipate consumers’ needs and win their trust.See www.mckinsey.com/privacy-policy for p ...  Show more

Read more > Listen to the podcast (duration: 26:40) > The latest Consumer Pulse survey shows that people across America are changing their shopping behaviors—and will continue to do so. Companies need to pay close attention.See www.mckinsey.com/privacy-policy for privacy informat ...  Show more

Consumers are different today than they were last year or even last week. Tastes constantly change, and if there is one thing marketers are frequently reminded of, its that there is no secret recipe to understand consumer trends in the marketplace. All you can do is look at th ...

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?

To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: ...