How to Prevent Burnout in the Age of Always-O...

The buzz: Emerging brands. If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? ...  Show more

The buzz: Build or buy? Does your company prefer to invest in a current employee’s training to promote them up the ladder, or bypass them for a more experienced, already trained outside superstar? Wharton’s Matthew Bidwell found that external hires are paid 18% more on average, b ...  Show more

Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies ...  Show more

You need to differentiate yourself from the crowd in today's highly competitive job market. Building and harnessing your brand is one way to stand out among a sea of applicants. What is your brand? How do you build one? How do you change it? How do you build it back up? How do yo ...  Show more

This week, we take the marketing lessons from big brands and apply them… to you. If you have to sell yourself, sell your services, if you want more “likes” and followers, or if you’re looking for a job - this episode explores how to manage your social media, how to pick the best ...  Show more

We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ...  Show more