Taylor Swift vs The World | On the Outside | ...

By 2014, Taylor Swift has spread her wings into pop. But as her self-confidence grows, so does her discontent with her label. So she makes a bold move. Meanwhile, mega-manager Scooter Braun sees a business opportunity in Swift's early masters. The problem is, Swift has serious be ...  Show more

By 2019, Taylor Swift's battle to get her masters back from Scooter Braun has gone public. She decides to fight by deploying her own, very dangerous weapon -- the Swifties. And Braun pulls out all the stops to protect his $300 million asset.Listen to Business Wars on the Wondery ...  Show more

This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable ...  Show more

Not only is Taylor Swift the biggest music artist of our generation by nearly every metric (it’s not even close!), with the re-recording of her original albums she’s in the process of reshaping the entire music industry in a way no band or artist ever has before. And oh yeah — sh ...  Show more

After trampling onto the music scene with her massive debut album, an unplanned interruption shakes Taylor’s confidence. But as she strives to show she’s not a one-hit wonder, a complicated relationship will send her spinning off course. Binge the full season early and ad free wi ...  Show more

This weekend, pop superstar Taylor Swift penned a distraught Tumblr post in which she took the news of a business deal very, very personally. Her former record label, Big Machine, was sold to music mogul Scooter Braun's company for a reported $300 million U.S. The acquisition ess ...  Show more