Fishwife's Guide To Planning a Successful Business Launch

Fishwife's Guide To Planning a Successful Bus...

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How Lulu and Georgia Became a 9-Figure Home Brand Without Investors

Sara Sugarman turned her family’s rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind build ...  Show more

Inventing “Shower Care”: How Hello Klean Turned a Hidden Problem Into a Global Business

After tracing her own chronic skin and hair issues back to hard water, Karlee Zhang partnered with Omer Ozener to build Hello Klean on just £60,000 of personal savings. By educating consumers on an invisible problem and leveraging a “free trial” strategy, they created a new “show ...  Show more

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