Fishwife's Guide To Planning a Successful Business Launch

Fishwife's Guide To Planning a Successful Bus...

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The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect

Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For m ...  Show more

The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire

Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event. For more on Candier and ...  Show more

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