The Business of Barbie | 5

When Taylor Swift signed to an upstart country label as a teen, she probably didn't realize that she was signing away the rights to something she would spend decades getting back -- her masters. Swift’s fight for her $300 million master recordings is a scrimmage that could reshuf ...  Show more

By 2014, Taylor Swift has spread her wings into pop. But as her self-confidence grows, so does her discontent with her label. So she makes a bold move. Meanwhile, mega-manager Scooter Braun sees a business opportunity in Swift's early masters. The problem is, Swift has serious be ...  Show more

Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie.The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles. ...  Show more

Bloomberg Markets with Carol Massar and Cory Johnson. GUEST: Lindsey Rupp Specialty Retail Reporter Bloomberg News Discussing her Material World podcast on "The Rise, Fall and Attempted Resurrection of Barbie" with Bloomberg News Global Business Reporter Matt Townsend.

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In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing ...  Show more

Intellectual property litigator Terence Ross, a partner at Katten Muchin Rosenman, discusses Mattel’s history of protecting its Barbie trademark. Bloomberg legal reporter Ava Benny-Morrison, discuss prosecutors asking for Sam Bankman-Fried to be jailed before trial. June Grasso h ...  Show more