The PR Week, 2.22.2024: Teddy Goff, Precision

The PR Week, 2.22.2024: Teddy Goff, Precision

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The PR Week: 3.12.2026 - Diana Littman, MSL

The latest guest on The PR Week podcast is none other than Diana Littman, U.S. CEO of MSL. She talks about her goals for the agency, seven years into its top role, and what it’s like working on client assignments with other agencies from Publicis Groupe and other networks. She al ...  Show more

Build mental equity, build your brand: a Bader Rutter podcast, a podcast sponsored by Bader Rutter

According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The ultimate way to achieve that is by establishing mental equity. Think of it as an equation: Belief + Behavior = Mental Equity. During this discussion, Jordan ...  Show more

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