The PR Week, 2.22.2024: Teddy Goff, Precision

The question is no longer whether brands should work with influencers. It’s about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand impact while building trust, brand equity and advocacy, all while staying complia ...  Show more

As brands race to understand how they show up in generative AI and measure their visibility, many make strategic decisions based on incomplete data. A smart prompt framework can be the main ingredient for uncovering key narratives, filling visibility gaps and gaining share of ans ...  Show more

Over the past few years, Donald Trump’s social media platform, Truth Social, has been dismissed as a money-losing boondoggle.

This week, that all changed. Matthew Goldstein, a New York Times business reporter, explains how its parent venture, Truth Media, became a public ...

Send us Fan MailOur episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team.Five things you’ll learn from this episode:Matt Hurst’s effor ...  Show more

Taking the plunge into unfamiliar territory, such as investing, can not only be a difficult fray to enter, but scary at the same time. When should you buy? Should you sell? What is the right stock for you to buy?. The world of finance and largely, participating in investment h ...

One of the most iconic brands in financial television returns for today's issues and today's world. On this special edition of Wall Street Week, Jane Harman, Woodrow Wilson Center President Emerita gives her sense of where the war in Ukraine is headed. Kate Moore, BlackRock Globa ...  Show more