The Hardest Lesson I've Ever Learned

The Hardest Lesson I've Ever Learned

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How to Win on Relevance in a Modern Market

In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also ...  Show more

How to Win in a Future with 100 Billion AI Influencers

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappea ...  Show more

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