The next generation of consumers is here

What happens when marketing moves beyond campaigns and becomes experience, emotion, and intelligence (AI) combined? In this episode, I sit down with Kenny Lauer, one of the most dynamic leaders in modern marketing. From early roles at Apple and KPMG to leading global digital expe ...  عرض المزيد

She built a 75,000+ member community. Then she shut it down. What she did next reveals the 5 secrets every community builder needs to know. Dana Malstaff turned Boss Mom from a book into one of the most recognized community brands online, growing a massive movement of entrepreneu ...  عرض المزيد

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in mark ...

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer 

ABOUT THE BOOK:

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marke ...

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser

About the Book:

Marketing has become ridiculously complicated, but yours doesn't have to be.

With decades of hands-on experience, expert strategist and ...

The Most Amazing Marketing Book Ever by Mark Schaefer & Friends

About the Book:

Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring market ...