Episode 221: Story Telling - Developing a Sto...

Jim Edwards and Stew Smith use CopyandContent.ai Genies to build a webinar and how to best use pitches during teaching sessions. Webinars and LIVE QA videos require a solid marketing strategy that needs to learn when to pitch/stop teaching. Don’t teach too much – save some for th ...  Show more

Jim Edwards and Stew Smith discuss how to give away items that drive more sales. You show people how to do it yourself or do it for them. Give them what to do, and sell them on showing them how to do it to achieve the result. How do we keep from being replaced by AI? By being mor ...  Show more

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Are you looking for an easier way to persuade people? Do you want more leads and sales? To discover a unique storytelling framework that will help you leverage the power of stories, I interview Park Howell.

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Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.

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Jim welcomes the CEO of Master Storytelling and former host of Planet Money, the always-entertaining Adam Davidson. We explore the importance of crafting a compelling and memorable narrative for companies to effectively communicate with various stakeholders, including investors, ...  Show more