Episode 221: Story Telling - Developing a Sto...

Jim Edwards and Stew Smith discuss how to communicate with customers to avoid chargebacks, wasted time in customer service, and ultimately more returning customers by staying CALM! The CALM Sequence:1. Confirm the decisionSend this message immediately after purchase.Do more than ...  Show more

Evergreen your emails, going live to evergreen, and setting up your evergreen funnel - now you need eyeballs to your content. But instead of blowing a bunch of money on Facebook ads, how about you listen to Jim Edwards' system on driving traffic to your evergreen funnel? Buy traf ...  Show more

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Are you looking for an easier way to persuade people? Do you want more leads and sales? To discover a unique storytelling framework that will help you leverage the power of stories, I interview Park Howell.

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Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.

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Jim welcomes the CEO of Master Storytelling and former host of Planet Money, the always-entertaining Adam Davidson. We explore the importance of crafting a compelling and memorable narrative for companies to effectively communicate with various stakeholders, including investors, ...  Show more