Episode 221: Story Telling - Developing a Sto...

Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don't create the Next-Pressure / Problem & Solution PrincipleEvery meaningful purchase creates a new kind of pressure… or a new problem to ...  Show more

Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them?Ask this instead: What will help them get the result they just paid for faster, better, or easier?A great bump usually does one of four things:• ...  Show more

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Jim welcomes the CEO of Master Storytelling and former host of Planet Money, the always-entertaining Adam Davidson. We explore the importance of crafting a compelling and memorable narrative for companies to effectively communicate with various stakeholders, including investors, ...  Show more

In this episode I talk about how to properly use analogies and stories throughout your sales process to improve your sales conversations and sell MORE.

In this solo episode, I will talk about the power of storytelling and how we can use it in business situations to control the emotions of the folks listening to us. I break down a simple storytelling structure that helps trigger good hormones from our listeners. I also gave some ...  Show more