PR Pulse: The AI revolution, a podcast sponso...

What area of marketing is best positioned to be in charge of affiliate marketing? Mike Rush, EVP and partner at 360PR+, makes the case that it’s PR on the latest edition of The PR Week. Rush also talks about the Boston PR market and what it’s like having a lettuce client in the c ...  Show more

In beautiful Cannes, France, one of the most interesting places during the Cannes Lions International Festival of Creativity is actually a basement — because that’s where the shortlisted campaign case studies are. The latest guest on The PR Week, Taj Reid, global chief creative o ...  Show more

You've heard about how AI is poised (and already) revolutionizing just about everything. We're digging deeper into that and taking a look at the way AI has altered three industries — climate change management, fast food and advertising. We're joined by journalist <a href="htt ...

AI is evolving daily, challenging businesses to adjust and adapt. Vladimir Lukic, global leader of BCG’s Tech & Digital Advantage practice, demystifies what companies need to get right when implementing AI. A shift in mindset can go a long way toward unlocking AI’s potenti ...

Implementing AI is about more than just adopting technology—it's about bringing people along for the journey. Why is change management a critical competency for successful AI initiatives? How can organizations go beyond early adopters to drive full-scale adoption? And what are ...

AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet ...  Show more