Targeting A Broad Audience

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Brian Conlan, President of DAX US, to explore how programmatic buying is reshaping the podcast advertising landscape and why mid-tier and long-tail podcasts may represent one of the most overl ...  Show more

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Bryan Barletta, Founder of Sounds Profitable, to discuss how podcast attribution has evolved and what measurement really looks like in a world where audio and video are converging. Attribution ...  Show more

Everyone is fast forwarding TV ads and clicking away from banner and popup ads. I ate shit when I started Vaynermedia until it grew to what I wanted it to be. The three ways we’re going to consume something - Visual, Audio and Written word. Podcasting and sound is about to blo ...

Today's video highlights some of my best advice when it comes to selling. The number one asset for any business, entrepreneur, or personal brand is attention. Whatever you are trying to do, whether it is selling a product, offering a service, or spreading a message, it can ...

Today's episode is a 4Ds session I had in the VaynerMedia office, I answer a bunch of very important questions for business owners and entrepreneurs such as how to deliver value to your people, the impact of AI on agencies and how should brands approach selling. I also sha ...

Want to create successful YouTube ad campaigns? Of course you do!  YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).  If you n ...  Show more