What's the point of digital fashion? | Karinn...

What are you wearing, and why? This is the question that writer and TED Fellow Mitchell S. Jackson asks as he unpacks the six eras of NBA style. Tracing an arc from Bill Russell to Lebron James and beyond, he explores how players use fashion on and off the court to challenge the ...  Show more

What can happy rats teach us about human joy? Behavioral neuroscientist Kelly Lambert describes how her team trained rats to drive tiny cars to earn treats — and noticed something surprising about how effort and anticipation affect the brain. The experiment opens new questions ab ...  Show more

What if you could own more clothes without crowding your closet or growing your carbon footprint? Introducing the dematerialized future of your wardrobe, digital fashion entrepreneur Karinna Grant talks about the brands selling pixelated clothes via NFTs and augmented reality — a ...  Show more

It was May 2019 when Dutch startup, The Fabricant, made a splash on the fashion scene with the debut of their Iridescence dress, a luminous cape-like gown that glowed with highlights of purple. But this was no ordinary dress.

The Iridescence dress is a ...

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits. 

Background: 

When it comes to testing new technologies, there is always an element of the unknown ...

Imaginary Ventures’ Natalie Massenet, and Natasha Franck, founder of digital ID-maker Eon join BoF technology correspondent Marc Bain to discuss Eon, how the technology works and highlight the opportunities digital IDs could create for fashion.

Each interaction a brand ...