The Human Side of Automotive Transformation

The Human Side of Automotive Transformation

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The $1M Trade-In Blind Spot with Keith Benkel

What does it actually take to run used cars across 35 stores — profitably, consistently, every single month?Most people in this industry will never find out. Keith Benkel has been doing it for over two decades.From buying a broken 1967 Mustang GT for $400 as a teenager, and getti ...  Show more

The FTC Just Changed the Game for Dealers!

The FTC just made things very clear. Federal law now overrides state law. The total price has to be the most prominent price. Add-ons have to be genuinely optional. Rebates have to be real and available to everyone they're shown to. And whoever controls the ad owns the ad. Not yo ...  Show more

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