2024 Consumer Marketing Trends

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former founder of Demandbase, explains how to solve marketing attribution problems that hide 70% of website traffic sources. The discussion covers view-through attributio ...  Show more

Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of Channel99, explains how to solve the dark funnel problem that's costing companies millions in misallocated marketing spend. The di ...  Show more

Does having more products make you a more credible tech company? Many brands believe the more products they have, the more credible they are, but no real consumer insight supports that. How can a marketer stay on brand message and not have to split spending down the line across m ...  Show more

What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers b ...  Show more

Marketing in 2024 is very different from the way people marketed 15 years ago. We are now living in an age where the creative creates the reach and whether you have 10 followers or 10,000,000 followers, we all can post one viral video on social. In today's episode of the p ...

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?

To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: ...