Seeing is Believing: The Power of Demonstrati...

From the Under The Influence Archives, one of our favourites....Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them.Storekeepers love them. The ...  عرض المزيد

From The Under The Influence Archives...Customers often lie to companies in surveys, polls and focus groups.Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.So what are advertisers to do?One solution is Google.What we type i ...  عرض المزيد

Are your ads leaving the intended impression? Or are they disregarded after a glance?

Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increa ...

A behind-the-scenes look at how one of the world's most successful ad campaigns almost didn't happen.

Love them or hate them, we live in a world of advertisements. Today the guys discuss nostalgic commercials, the psychology behind ads, and how they approach recording their own. Learn more about your ad choices. Visit megaphone.fm/adchoices 

In this episode, the ladies explain how corporate advertising tricks your rat brain and advise you on how to break out of the matrix. Digressions include Khloe Kardashian's most recent body reveal, the faults of the body positivity movement, and the mysterious joint a ghost left ...  عرض المزيد