160.2 - How Cereal Became The Number One Brea...
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Is Cap'n Crunch Really a Captain? Is the Silly Rabbit using psychological tricks on kids? And why did everyone stop putting prizes in cereal boxes? Will and Mango take a trip down memory lane, exploring why America is so nostalgic for those sugary sweet breakfast treats. Featu ...
World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow ...