Why these irrational prices actually work

In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands. The BBC profiled him on the One Show. Radio reporters flocked to interview him. Even the Chinese national news agency reported his work. Tam O’Braan (as he was then known) was the fi ...  Show more

Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. But Will’s not a standard restaurateur. He didn’t just focus on creating the best food. He used psychology and behavioural science to build the best experience. Listen to learn how his restaurant ...  Show more

This week, Felix Salmon, Emily Peck, and Elizabeth Spiers are joined by Kyla Scanlon, author of the new book In This Economy?: How Money & Markets Really Work to talk about the disconnect between reality and perception that lead what she calls a “vibecession” – wherein many belie ...  Show more

Ok, it’s not just you. It’s all of us. Why do human beings tend to make bad decisions when it comes to spending money? According to Dan Ariely, best-selling author and professor of psychology and behavioral economics, a lot of it comes down to the environment we face as consumers ...  Show more

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Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ...