Why these irrational prices actually work

The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records. And the end goal? To sell those same drugs to the masses. It’s arguably the biggest ma ...  Show more

In this episode, I chat to Pete Miller, part of the co-founding team at Octopus Energy, who helped design one of the most recognisable new logos in Britain. Hear how Octopus used two proven psychological principles to build a logo people remember (and why those same principles ar ...  Show more

This week, Felix Salmon, Emily Peck, and Elizabeth Spiers are joined by Kyla Scanlon, author of the new book In This Economy?: How Money & Markets Really Work to talk about the disconnect between reality and perception that lead what she calls a “vibecession” – wherein many belie ...  Show more

Ok, it’s not just you. It’s all of us. Why do human beings tend to make bad decisions when it comes to spending money? According to Dan Ariely, best-selling author and professor of psychology and behavioral economics, a lot of it comes down to the environment we face as consumers ...  Show more

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Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ...