Social Media Marketing Explained

Social Media Marketing Explained

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Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, the biggest mistakes large companies make (from measuring reach to bad agency st ...  Show more

Why Humility is the #1 Skill a CEO Can Have

In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coach several successful entrepreneurs who are hitting scale, advising them on whet ...  Show more

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The Value of Social Media Marketing
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How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders.

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The Fake Digital Ads Taking Over Social Media
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<span>Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…</span>

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Social Media in 2024: The Predictions
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In this special year-end episode, Tod speaks with Andrew Hutchinson, head of content at SocialMediaToday.com, about Andrew's predictions for the year ahead in social media marketing.

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Meta's New Promise to Marketers: Too Little, Too Late?
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Have our prayers been answered? Will we soon be able to speak to actual human beings at Meta? Also: What post format is the worst-performing on Instagram? Bet you'll be surprised. Meanwhile, the anti-Instagram is on a roll... while its photo-only competitor pokes fun at ma ...

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