Social Media Marketing Explained

Today's episode is a fireside chat I had with Warrior Rising, a Nonprofit empowering Veterans in business. I break down how to actually win on social media today. We go deep into platform-specific content strategy, how social media algorithms really work, and why AI is becoming e ...  Show more

Today's episode is another 4Ds session where I dig into the tactics of growing businesses with CEOs and entrepreneurs. We discuss the fear of posting content and running ads based on your best organic content. We also talk about the advantage of having a podcast, failing in busin ...  Show more

How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders.

Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform <a href="ht ...

<span>Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…</span>

<span>And on the ad-free Premium Podcast, which you can ...

In this special year-end episode, Tod speaks with Andrew Hutchinson, head of content at SocialMediaToday.com, about Andrew's predictions for the year ahead in social media marketing.

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Have our prayers been answered? Will we soon be able to speak to actual human beings at Meta? Also: What post format is the worst-performing on Instagram? Bet you'll be surprised. Meanwhile, the anti-Instagram is on a roll... while its photo-only competitor pokes fun at ma ...