The PR Week: 3.7.2024 - Charlotte Tansill, Og...

It’s a very special episode as Steve Barrett makes his return to The PR Week. The guest on the September 10, 2026, edition of The PR Week is Kenny Gold, who was appointed this year as Edelman’s first chief creator officer. He talks about the changing creator economy and creators ...  Afficher plus

Kelly McGinnis has worked across technology and consumer PR, most recently as chief communications officer at Levi Strauss & Co. Now, she’s teaching students about having a seat at the table in a graduate course at the University of San Francisco. On the agenda for this week’s ep ...  Afficher plus

Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offe ...  Afficher plus

The Super Bowl is set to kick off this Sunday, and we’re taking a look at some of the ads that are already out there. ‘Fast Company’ senior staff editor Jeff Beer joined us to share what he thinks about this year’s slate of ads. He’s noticed how brands are evolving to use the Sup ...  Afficher plus

On Taylor Swift and the Superbowl. Learn more about your ad choices. Visit megaphone.fm/adchoices 

The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that doesn’t even include production costs. So how do brand managers know if they’re ...  Afficher plus