010: Objection Prevention Vs Objection Handli...

PRDistribution.com shares the findings of the infamous 'coca-cola' experiment by Dennis Regan, the concept of reciprocation tendency from Charlie Munger's 25 cognitive biases, how this impacts your decision making and marketing strategy. 

PRDistribution.com shares what a top list can do for your next press release. This concept has been taken from top list articles, also known as listicles, and incorporated into PR. 

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of ...  Show more

Need to build a content marketing strategy? Wondering how to develop content that grows your business? To learn what content marketing is and how to create a content marketing strategy that works, I interview Joe Pulizzi. Sponsor: View demo at keap.com/sme | Guest: Joe Pulizzi | ...  Show more

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Frederik Boysen to discuss strategies for optimizing digital marketing campaigns and acquiring new customers. They stress the importance of using first-party data to improve customer match, understanding the cost ...  Show more

Ralph and Kasim discuss why the traditional role of a media buyer is evolving in the age of AI and algorithms. They emphasize the importance of letting the machines do the work and resisting the urge to constantly tweak and make changes. They explain that media buyers now need to ...  Show more