015: The Coca Cola Experiment & Reciprocity (...

PRDistribution.com shares what a top list can do for your next press release. This concept has been taken from top list articles, also known as listicles, and incorporated into PR. 

PRDistribution.com shares the concept of 'making friends with the eminent dead', which originated from Charlie Munger, vice chairman of Berkshire Hathaway. We have also included a list of books to help you get started on your journey of making friends with the eminent dead. 

E152: Human biases. How the consistency bias can be used to get people to like you. How wearing Baker-Miller Pink / Drunk Tank Pink can sway meetings in your favor. #humanbiases #robertcialdini #manipulation #MarketingStrategy 

In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke failed. Many claim it was due to poor market research, but today’s guest on Nudge, ...  Show more

Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it? Join as we discuss:The need for a personalized approach to engage your audienceThe need for foundational research and data-driven insights to support your conte ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob discuss how m ...  Show more