Why Marketing Works: A True American Origin S...

Everyone's talking about AI slop. But is it really an AI problem, or is it a tool problem? Adam Creeger, CTO at Slate, and Michael Horton, co-founder and CEO, have seen this from every angle, from Meta's video feed to the social media managers creating content on the fly for majo ...  Show more

If you're making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data. Jay and Daniel break down the bot problem that's quietly inflating every metric in your ESP, and why those garbage scores are exactly why your ...  Show more

What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on ...  Show more

What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company’s value ...  Show more

Ep. 211 Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy. Kieran dives into the importance of ...  Show more

Will AI disrupt advertising? Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction model will look like in an AI world, the importance of delighting the customer, an ...  Show more