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Query Augmentation: How One Page Ranks for Thousands of Keywords | James Dooley

E1171: Query augmentation: how Google connects searches with related queries and why one page can end up ranking for hundreds or thousands of keywords that never even appear on the page. James Dooley returns to the show, bringing the goods. We get into the difference between lexi ... Show more

. 1h 3min

How SEOs Actually Find Keywords in 2026 (What Reddit Gets Right and Wrong)

E1169: How are SEOs doing keyword research in 2026? I break down a viral thread from the SEO subreddit where SEOs shared their real processes, tools, shortcuts, and ways of deciding which keywords deserve attention. Some of the advice is strong. Some of it misses the point. The b ... Show more

. 12min 45sec

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