The £500 million marketing mistake

In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts. That's how far people will go to look fit online. This episode explains the psychology behind why being watched changes everything. --- Owain’s book: https://amzn.to/4smVtrP Owain’s co ...  Show more

Professor Richard Wiseman searched for the world’s funniest joke. He found it. But it wasn’t what he expected. --- Richard’s book Quirkology: https://amzn.to/4shYOJ6 Richard’s book 59 Seconds: https://amzn.to/3Pf9pWI Richard’s SubStack: https://richardwiseman.substack.com/ Join 1 ...  Show more

We meet the CEO of software firm, Forterro.

Dean Forbes twice became homeless as a teenager, then got dropped from a career as a professional footballer. He points to that failure as a key moment in his eventual success, because it made him more determined. Now the busin ...

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman 

ABOUT THE BOOK:

In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of ...

Can success create a false sense of invincibility? For Pete, it did—and it cost him millions.

After selling his business for $80 million, Pete felt unstoppable. But his overconfidence led him into a risky venture that didn’t pay off. Determined to prove he wasn’t a one-h ...

Fabien Pinckaers is the Founder & CEO of Odoo, one of the most incredible businesses that you might not have heard of. Built from the countryside of Belgium, they do an astonishing $650M in ARR, they have over 5,000 employees and have over 50,000 companies as custome ...