Marketing After the Death of 3rd Party Cookie...

The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put this marketing psychology principle to work immediately.STUDY CITATIONSAronson, E., Willerman, B., & Floyd, J. (1966). The effect of ...  Show more

We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eve ...  Show more

Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop May 7-8, 2024 at StoryBrand.com/Workshop

Social selling can be successful IF you know where to start. Many sellers waste time chasing celebrity status thinking that’s the only way to generate leads, not knowing there are options that can consistently get them to their sales targets. In today’s episode of the Sales Evang ...  Show more

Ep. 207 Are you ready to outsmart the future with a dash of humor and a sprinkle of AI ingenuity? This week, Kipp and Kieran build a marketing plan using ChatGPT with the virtual wisdom of marketing legends. Kipp and Kieran dive into building a marketing plan in real time with th ...  Show more

Influencer marketing can be an essential aspect of growing your online business. Terrah Holder joins host Michelle Thames to chat about all things influencer marketing. They discuss different types of influencer marketing to help you choose the right marketing strategy for you ...