Boosting Your Fundraising Efforts with Google...

In this episode of the “Go Beyond Fundraising” podcast, we talk with Alyssa Boger, Executive Vice President of Client Experience, and Jennifer Lomax, Senior Executive Director of Direct Response at City of Hope, one of the largest and most advanced cancer research and treatment o ...  Show more

In this episode of the “Go Beyond Fundraising” podcast, we talk with Debbie Merlino, AGP’s Executive Vice President of Client Relationships, to unpack the unprecedented funding challenges facing public media. With federal and state cuts reshaping station budgets, leaders are aski ...  Show more

The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved. Although there aren't as many reports in the new GA4 as in Universal Analytics, the ...  Show more

Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, in this episode I interview Chris Mercer. Chris is the leading authority on Google Analytics a ...  Show more

In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tu ...  Show more

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso.