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User-generated content specific to TikTok has propelled songs old and new to viral success. Whether it's someone lip-syncing to a song, or participating in a dance or trend using that song, it's made music discovery more participatory. Success on the app can lead to success on th ...  Show more

With over one billion monthly users, TikTok is now the platform of choice for comedians, musicians, artists, filmmakers, writers and dancers around the world. Their aim is to go viral and even possibly become the next global superstar. So just how do you get your video onto phone ...  Show more

TikTok has turned the traditional music industry on its head. Users on the platform are dictating hits before they reach the charts and revolutionizing the way artists are discovered. But what happens to the creative process when "going viral” takes center stage? This week, Audie ...  Show more