Why Marketing Works: The Curious Case of Scotland’s PR Plesiosaur

Why Marketing Works: The Curious Case of Scot...

Up next

The Social Media Marketing Masterclass with Zaria Parvez, Head of Social at DoorDash, ex-Duolingo | Ep. 422

What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet’s most unhinged, hilarious, and effective brand. Zaria Parvez is the creative force behind that chaos. As Duolingo’s first-ever social media hire, she helped grow the b ...  Show more

How Workweek Is Fixing Newsletter Attribution with Adam Ryan, CEO of Workweek | Ep. 421

For years, Marketers have known newsletter advertising works…but proving it has been nearly impossible. Daniel sits down with Adam Ryan, CEO of Workweek to discuss Workweek's new Partner Platform and why it could change how B2B marketers measure newsletter performance forever. Th ...  Show more

Recommended Episodes

Marketing Executives React To Hilarious 1980s TV Commercials (#109)
Marketing Against The Grain

What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on ...  Show more

If You Can Adopt These Marketing Principles, Ai Can’t Hurt You
Marketing Against The Grain

Ep. 211 Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign in the 1920s? This and other historical success stories demonstrate the power of timeless marketing principles that even Ai can't defy. Kieran dives into the importance of ...  Show more

How To Build A Successful Brand on Social Media | Sell & Scale Summit 2022
The GaryVee Audio Experience

Today’s episode of The GaryVee Audio Experience is a keynote I gave recently. As usual, I try to use the majority of the time to provide the audience as much value as possible around marketing and business strategy in 2022. I cover a wide base of questions including organic vi ...

  Show more

The Future Of Marketing In An A.I. World w/ Phil Agnew (#113)
Marketing Against The Grain

How will AI impact decision-making and human interaction? Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinc ...  Show more