243 - How to Think About Full Funnel Marketin...

What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the smallest lever they've got. This engineer-turned-Marketer spent 13 years building the Marketing effectiveness practice at Ma ...  Show more

What if your next product launch is already going viral on TikTok...before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses social listening to find out. She breaks down how a fan hack starring Flamin' Hot Cheetos became a PepsiCo collab, and the ver ...  Show more

Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer an ...

Ralph and Kasim take us on a deep dive into the future of growth, revealing the intricacies of achieving full funnel excellence. They unpack the powerful synergy of short-term direct response and long-term brand marketing, a potent mix that's primed to supercharge profits. They s ...  Show more

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Show more

Today, I’m excited to share my conversation with master marketing consultant and the CEO of Sharma Brands, HOOX, and 1180, Nik Sharma. His impressive client list includes Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and many more! Throughout our cha ...  Show more