243 - How to Think About Full Funnel Marketin...

Everyone's talking about AI slop. But is it really an AI problem, or is it a tool problem? Adam Creeger, CTO at Slate, and Michael Horton, co-founder and CEO, have seen this from every angle, from Meta's video feed to the social media managers creating content on the fly for majo ...  Show more

If you're making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data. Jay and Daniel break down the bot problem that's quietly inflating every metric in your ESP, and why those garbage scores are exactly why your ...  Show more

Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer ...  Show more

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib

ABOUT THE BOOK:

Bigger Results with Less Marketing

You keep being told to do more marketing — more complex, more aggressive, and more expensive ...

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

Click here to view the show notes!

<a href= "https://www.salesartillery.com/marketing-b ...

Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get ...