Getting Inside The Head Of Your Customers

If you sell to other businesses, this call will change how you think about your marketing. Dan Kennedy sits down with Robin Robbins, who built a multi-million-dollar business selling marketing services to IT firms, to show that the same direct response principles work in B2B as i ...  Show more

Dan Kennedy and Bill Glazer break down the marketing behind Dr. John Brinkley, a 1920s doctor who sold goat gland transplants to hundreds of men and became the wealthiest doctor of his time. The cure was preposterous. The marketing was methodical. Dan Kennedy walks through the pr ...  Show more

In this episode, we explore how to use customer insights to make your messaging truly resonate. You'll learn how to tap into testimonials and real feedback to speak directly to your audience’s needs and desires, helping them feel understood and engaged. We break down a simple, th ...  Show more

Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your current customers and involving them in your marketing efforts. To find out how to make your customers a part of your business and marketing st ...  Show more

"At the end of the day, your customers are the people you serve and they have all the information you need to make your product better." In this episode, Alex (@AlexHormozi) explains the importance of a direct line of communication to your customers to improve your sales, marketi ...  Show more