Getting Inside The Head Of Your Customers

Most businesses post videos online and hope for results. Charlie McDermott built a system that actually delivers them. In this episode, Bill Glazer sits down with the former Marketer of the Year winner to break down the seven videos every business should use to drive traffic, bui ...  Show more

Think your product/market is boring? Think again. In this episode, Dan Kennedy sits down with financial advisor Dave Scranton and fascination expert Sally Hogshead to reveal how even inherently mundane products/services (money management, haircuts) can become irresistible brands. ...  Show more

We have all heard the old saying "the client is always right" and this is a great topic for a debate. If you're a client you expect to be treated well, if you're a sales person you might think otherwise. Customer service can be a bit problematic for sales people in general, but i ...  Show more

Are clients bringing you down? Dan and Alison answer your questions with the help of Diane Hessan, the founder and chair of the marketing technology agency C Space. They talk through what to do when you have a difficult client, your coworkers are hampering your ability to serve c ...  Show more

Send a textAre you confusing customer service with customer experience? Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive; it’s all about handling problems as they arise. But an incredible customer experience is a thoughtfully designed ...  Show more

Send a textMost people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they arise--all customer service-oriented stuff. While having good customer service is important, it’s no ...  Show more