The growth of 'quiet luxury'

We're in Santa’s grotto – sort of - a Chinese city that some call the Christmas capital of the world. With 75,000 traders, across 50,000 stores, Yiwu offers the world’s largest wholesale market across a labyrinth of arcades. But at a time of growing trade tensions with the US, wh ...  Show more

We look at what makes a great Christmas marketing campaign. From a budget-friendly advert based around coffee cups, to multi-million dollar epic commercials featuring Hollywood A-list celebrities.We unwrap the secrets behind the world's most iconic festive advertising.If you'd li ...  Show more

BoF’s Tamison O’Connor explains how the fashion industry is betting on resortwear as consumers return to their pre-pandemic lifestyles and travel rebounds. 

Background: 

Every spring, top fashion clients, influencers and insiders are wh ...

<div>This is the director's cut episode for Mina's how do rich people actually dress? video, with explorations on hypergamy, cosplaying as poor, and a special interview with Amanda Mull on the mythology of quiet luxury!
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The fashion world is at a sudden inflection point. Big luxury players are struggling, e-commerce markets are floundering, and ultra-fast players like Shein are disrupting. The Business of Fashion’s Imran Amed takes us inside the tumult, providing a framework to understand the ...

The world of status symbols and all their various manifestations (“quiet luxury,” “stealth wealth,” and even conspicuous dressing down as a backhanded sign of prestige) has operated in a more or less predictable way over the course of history—until now. Amy X. Wang, whose reporti ...  Show more