Whole30: Melissa Urban

Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break. So they built one themselves.The result was YETI: a high-end cooler that early retailers thought nobody would buy. But serious outdoorsmen did—and eventually YETI escaped its niche, becoming a status symb ...  Show more

Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants to differentiate her graphic stationery in a crowded Etsy marketplace. And Mark from New Jersey works through refocusing his line ...  Show more

Food is complicated. The “rules” change all the time, and every body is different. So how do you decide what’s right for you? For Melissa Hartwig-Urban, Co-creator of Whole30 and four-time New York Times bestselling author, it was a process. She started blogging about her “elimin ...  Show more

This week’s episode is all about nutrition and learning how to create a diet plan that works for your body. WHOOP VP of Performance Science Kristen Holmes is joined by Co-Founder and CEO of Whole30, Melissa Urban. Melissa is a recovered addict, nutritionist, and a seven-time N ...

In this episode, Melissa challenges all of us to take a deeper look into the labels…and every single thing in our lives that may no longer be serving us. She dives into her past relationship to self and how her once negative thoughts bled into her relationship with food. Now, in ...  Show more

Melissa Urban is the co-founder and CEO of Whole30 and an authority on helping people create lifelong healthy habits. She is a seven-time New York Times bestselling author and has been featured by People, Good Morning America, The New York Ti ...