The business of scent

Nigeria pharmacist Abimbola Adebakin tells us how a failed start-up and the struggle to access essential medicines inspired her to build Advantage Health Africa, a company connecting pharmacies and helping deliver medicines across Nigeria.Presenter: Leanna Byrne Producer Amber Me ...  Show more

Headspace started life as a mindfulness app. Now it's partnering with the US Navy and investing in artificial intelligence for mental health support.The company's CEO Tom Pickett speaks to us about therapy, the increasing role of technology, and tackling burnout at scale.If you'd ...  Show more

Throughout history, fragrance has been used to scent both the body and our surroundings. With just one drop, perfume has the potential to stir memories, awaken the senses and even influence how we feel about ourselves. But what’s the story behind this liquid luxury in a bottle, n ...  Show more

Throughout history, fragrance has been used to scent both the body and our surroundings. With just one drop, perfume has the potential to stir memories, awaken the senses and even influence how we feel about ourselves. But what’s the story behind this liquid luxury in a bottle, n ...  Show more

Lore Perfumery is a beautiful and inclusive perfume brand that aims to make the perfume shopping experience fun and engaging for everyone. In this episode, Fiona interviews Jess and Jade, founders of Lore Perfumery. They share their journey from coworkers to business partners, ...

Incorporating the sense of smell in branding is an effective way to create emotional connections with customers. By utilizing scents that evoke positive memories and emotions, businesses can foster a sense of familiarity and trust, directly influencing consumers' per ...