The business of scent

We meet Chika Madubuko, the founder and CEO of Greymate Care, an online platform that connects people that need support with professional caregivers in Nigeria. It’s a business that was born in 2016 after her family struggled to find a trustworthy carer for her grandmother. If yo ...  Show more

As the world faces another energy crisis, what can past shocks teach us? We look back at earlier oil crises to understand how conflict has disrupted global supply - and what that means for markets today. We hear from a former boss of one of the world’s biggest oil companies, BP, ...  Show more

Throughout history, fragrance has been used to scent both the body and our surroundings. With just one drop, perfume has the potential to stir memories, awaken the senses and even influence how we feel about ourselves. But what’s the story behind this liquid luxury in a bottle, n ...  Show more

Throughout history, fragrance has been used to scent both the body and our surroundings. With just one drop, perfume has the potential to stir memories, awaken the senses and even influence how we feel about ourselves. But what’s the story behind this liquid luxury in a bottle, n ...  Show more

Lore Perfumery is a beautiful and inclusive perfume brand that aims to make the perfume shopping experience fun and engaging for everyone. In this episode, Fiona interviews Jess and Jade, founders of Lore Perfumery. They share their journey from coworkers to business partners, ...

Incorporating the sense of smell in branding is an effective way to create emotional connections with customers. By utilizing scents that evoke positive memories and emotions, businesses can foster a sense of familiarity and trust, directly influencing consumers' per ...