Reframing Your Copywriting Goals to Align wit...

You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on an ...  Show more

The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!). And, hey, some seasons in our li ...  Show more

Ever wonder how personal and business challenges intertwine and how women can innovate their way to the top? Tune in to today's episode as we dive into the crux of these issues with our phenomenal guest, Danielle Canty. Prepare for an inspiring dialogue that not only illuminates ...  Show more

Send a textSustainably scaling your business isn’t a solo act. It takes a team to pull it off. Now you’ve probably had some help in the marketing and sales aspect of your business. Or maybe you’ve hired help for the technological or administrative side of things. But are you stil ...  Show more

Today, I’m sitting down with Stephanie Biegel, Chief Strategy Officer and Founder of Key, a Fan Relationship Platform that gives control back to talent, to own their data and drive incremental revenue. Steph and I get real about entrepreneurial hardships, navigating different bus ...  Show more

Ever wondered how a casual dinner party inspiration turned into a $160 million business? Discover how Kat's transition to creating a market-disrupting infused tequila brand was sparked by personal health advice and a gap in the spirits market. From kitchen experiments to commandi ...  Show more