Do You Understand the Problem You’re Trying to Solve?

Do You Understand the Problem You’re Trying t...

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Why Storytelling Matters When Changing Company Culture

Jay Barney, a professor at the University of Utah’s David Eccles School of Business, studied leaders who successfully led culture change and found one thing in common: they created and spread authentic and memorable stories. The new stories then emanated throughout the workforce ...  Show more

Combatting Cynicism in Your Organization

Around the world, we’ve become increasingly cynical about other people, public institutions, and corporations. Back in 2022, Edelman’s Trust Barometer found that nearly 60% of respondents across 27 countries reported that their default is to distrust. And that’s bad for business, ...  Show more

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