The Nudge Revolution

Independent horror film ‘White Zombie’, starring Bela Lugosi, premiered in New York City’s Rivoli Theatre on July 28th, 1932. It marked the first time that zombies had featured in a Hollywood picture - albeit as the result of an evil voodoo master in Haiti rather than a condition ...  Show more

Warner Brothers’ biggest animated star, Bugs Bunny, made his cartoon debut on July 27th, 1940, in A Wild Hare - though, at the time, he didn’t officially have a name… Though previous versions of the ‘wabbit had appeared in earlier Looney Tunes shorts, this incarnation - directed ...  Show more

When Richard Thaler published Nudge in 2008 (with co-author Cass Sunstein), the world was just starting to believe in his brand of behavioral economics. How did nudge theory hold up in the face of a global financial meltdown, a pandemic, and other existential crises? With the pub ...  Show more

When Richard Thaler published Nudge in 2008 (with co-author Cass Sunstein), the world was just starting to believe in his brand of behavioral economics. How did nudge theory hold up in the face of a global financial meltdown, a pandemic, and other existential crises? ...

In 2008, an economist and a law professor proposed a radical new approach to politics: Telling people not to do bad stuff.

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A Friendly Push in the Right Direction: Unlocking the Power of Nudges

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Ever felt like life would be e ...