The overlooked secret to better writing

In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their methods shocked people. Today on Nudge, I reveal how these two marketers use psychologica ...  Show more

In 2007, two Harvard researchers added a splash of balsamic vinegar to beer. When drinkers knew the beer contained vinegar, they hated it. But when the researchers told them “this is our MIT brew," the majority loved it. The study reveals the secrets behind marketing. On today’s ...  Show more

Would you like to be able to draft sales copy and be more concise – Learning that LESS IS MORE and use some wizards that help you be concise. Let’s do some wizard / script walk through of the Bullet Scripts (Feature – Benefit - Meaning). Check out The Jim Edwards Method https://j ...  Show more

Lots of updates and a list of things I wish I knew before becoming a strategist. My book “Strategy Is Your Words” is available this week on Amazon Kindle in English, Spanish, and Portuguese. I hope you’re well out there. 

What kinds of writing gets people to take action? In his book, “Writing Effectively for Busy Readers,” Harvard professor and this week’s Master Fixer Todd Rogers discusses his extensive research into the most effective writing styles. Todd talks with Anne and Frances about what i ...  Show more

3 Things I wish I knew earlier. . . but it is not too late!