The overlooked secret to better writing

Today on Nudge, the $2.9m NFT that sold for 0.0097% of its original price, why so many footballers go bankrupt, and how you can beat the stock market. I’m joined again by Alex Edmans, professor of finance at London Business School and award-winning author. He explains that the ri ...  Show more

It’s never been easier to scam someone online. Now, AI-generated “pity scams” use fake injured veterans to sell cheap mass-produced products. They leverage three powerful psychological biases to persuade the masses. On today’s Nudge, I explain how and why it’s so hard to stop the ...  Show more

Would you like to be able to draft sales copy and be more concise – Learning that LESS IS MORE and use some wizards that help you be concise. Let’s do some wizard / script walk through of the Bullet Scripts (Feature – Benefit - Meaning). Check out The Jim Edwards Method https://j ...  Show more

Lots of updates and a list of things I wish I knew before becoming a strategist. My book “Strategy Is Your Words” is available this week on Amazon Kindle in English, Spanish, and Portuguese. I hope you’re well out there. 

What kinds of writing gets people to take action? In his book, “Writing Effectively for Busy Readers,” Harvard professor and this week’s Master Fixer Todd Rogers discusses his extensive research into the most effective writing styles. Todd talks with Anne and Frances about what i ...  Show more