B2B Marketing Hard Truths with Peter Weinberg

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what makes ads m ...  Show more

Streaming now accounts for 47% of all TV viewing. Five of the top 10 most-streamed days ever happened in November 2025 alone. But TV isn't disappearing. It's just fragmented. This week, Elena, Angela, and Rob are joined by VP of Media Partnerships Nikki Erkkila to discuss the sta ...  Show more

On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust? Dis ...  Show more

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential customers don’t care about. However, when you start with the customer and focus on becomi ...

On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on this trend, or be left behind yet again? Is it even something worth pursuing, given the lack of measu ...  Show more

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser

About the Book:

Marketing has become ridiculously complicated, but yours doesn't have to be.

With decades of hands-on experience, expert strategist and ...