B2B Marketing Hard Truths with Peter Weinberg

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into research showin ...  Show more

83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess that number is 82%.This week, Elena and Angela are joined by Chief Creative Officer Steve Babcock to dig into tha ...  Show more

These five B2B brands are pushing boundaries with innovative content.  In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy. Join as we discuss:How one brand’s commitment to industry ne ...  Show more

Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader (@fader ...  Show more

Ep. 210 Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean? Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote ...  Show more

Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed.  In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you s ...  Show more