Why Education Needs A Rebrand

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ...  Show more

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ...  Show more

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This week on The Girls in Marketing Podcast, we're talking about how to market to the new generati ...

In this episode of the Maxwell Leadership Executive Podcast, hosts Perry Holley and Chris Goede delve into the dynamics of leading multi-generational teams, with a focus on Gen Z. They challenge the stereotype of Gen Z as unmotivated, exploring the factors that influence their en ...  Show more

No two generations are ever the same, but there has never been a generation that has demanded so much of a marketing department’s attention quite like Generation Z. On this episode of Marketing Trends, Kamal Bhandal, the Vice President of Global Marketing and Consumer Marketin ...

Would you rather stay in your current job until you retire, or change jobs every year? Researcher Amanda Schneider says Gen Z's answer to this question says a lot about the evolving workplace. Sharing data-driven insights on the young workforce, she debunks common misconceptions ...  Show more