Optimizing Media Buying In Privacy First Era

AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams and how her CPG training shapes the fix. She explains treating brand marketing as full P&L ownership, not logo m ...  Show more

AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She unpacks how account scoring models miss buying signals, why intent data needs human judgment layered on top, ...  Show more

A new breed of tech firms is aiming to revolutionise consumer rights online – making us invisible to advertisers unless they pay us for our data.Presenter Ed Butler visits London-based start up Gener8 and speaks to founder Sam Jones. Sam explains how digital marketing works – and ...  Show more

Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer.

Guest: <a href="https://businessesg ...

Fear often precedes and preempts the need for change. But when a global pandemic necessitated quick adaptation, marketers around the world sprung into action, enabling new strategies and mobilizing campaigns everywhere. Diaz Nese ...

The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? 

Eric Seufert, founder and partner at Heracles Capital, and ...