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Snoop Dogg’s Ice Cream? Here’s the Strategy

Having one of the most recognizable and beloved celebrities in the world attached to your brand seems like it should be an easy win. But getting someone to buy once is one thing. Getting them to buy again is the real test. Cordell Broadus (Snoop Dogg's son) and his business partn ... Show more

. 34min 4sec

Ciara Launches A Juice to Solve A Common Parenting Problem

The kids' juice aisle looks completely covered. So does the protein market. Most people would conclude there's no room for anything new. Ciara didn't. The Grammy-winning musician and mom of four was watching her daughter refuse every protein option put in front of her. So Ciara s ... Show more

. 35min 47sec