What Is Advantage + Shopping Campaigns On Met...

Black Friday success doesn’t start when your sale goes live. It starts months before.Following on from our last Black Friday episode, we’re answering some of the biggest questions we received from business owners about what they should actually be doing now to prepare for the bus ...  Show more

Has AI killed the traditional online course?With information now instantly available through platforms like ChatGPT and Claude, customers are no longer willing to pay thousands of dollars for another collection of videos and modules they may never finish. They do not just want mo ...  Show more

Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard ...  Show more

Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and ...  Show more

Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarif ...  Show more

Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? To explore how to prepare for the changing world of Meta ads, I interview Jon Loomer.